R.A.D. Camps
R.A.D. Camps, an outdoor adventure camp in Central Oregon, partnered with Chisel & Script to expand digital visibility, strengthen community engagement, and drive summer registrations for the 2025 and 2026 camp seasons.
ABOUT
The goal was to build a year-round brand presence that reflected R.A.D.’s Montessori-inspired philosophy of unstructured outdoor exploration, while creating a measurable, full-funnel path from awareness to registration.
GOAL
SERVICES
Brand + Design
We developed a holistic social media strategy across Instagram and Facebook, focusing on high-quality visuals, emotion-driven storytelling, and repeatable content pillars.
Organic Social Strategy
We developed a holistic social media strategy across Instagram and Facebook, focusing on high-quality visuals, emotion-driven storytelling, and repeatable content pillars.
Paid Advertising
We built and optimized a multi-channel paid strategy across Google Search and Meta Ads., designed to reach parents and covert actively searching for summer camps and outdoor programs.
Performance Optimization
Each campaign tested audience segments and creative variations, with optimization informed by CTR and conversion performance, which consistently delivered the strongest results.
Featured Media
AS SEEN IN
We turn brand stories into earned media attention. These strategic media placements don’t happen by chance. They’re built from strong storytelling and intentional outreach.
