Altamarea Restaurant Group
The Altamarea Restaurant Group partnered with Chisel & Script to increase digital visibility and drive reservations across two distinct D.C.-based restaurant concepts: Osteria Morini and Cucina Morini.
ABOUT
The engagement focused on building a cohesive multi-brand presence through organic social content while optimizing Restaurant Week performance through target paid media strategies. The goal was to develop a unified strategy that treated both restaurants as a single portfolio, while preserving each concept’s unique brand.
GOAL
SERVICES
Brand + Design
We created a cohesive visual system for campaign content, ensuring both brands stayed aligned in quality and presentation while maintaining distinct personality.
Organic Social Strategy
We built a synchronized editorial calendar that balanced brand-specific tone and content pacing to avoid audience fatigue, menu storytelling and chef-driven moments, and influencer partnerships and user-generated content.
Paid Advertising
We executed and optimized Meta Ad campaigns designed to increase reach and convert high-intent diners. Advertising strategy deployed A/B-tested creative, refined audience targeting, and optimizations for click-through efficiency and reservations
Performance Optimization
Each campaign tested audience segments and creative variations, with optimization informed by CTR and conversion performance, which consistently delivered the strongest results.
